4 Categories of SEO Consulting
SEO Consulting can be broken down into 4 major categories: On Page Optimization, Off Page Optimization, Content Marketing, and the Social Media Marketing. Obviously there is a good bit of bleed-over between the categories but that is actually a good thing. The search engines rank websites based on an algorith with several different factors having different weights.The individual weight of those factors also seems to adjust with use. You should always diversify your tactic list and never completely rely on one tool to save you in your SEO Marketing Strategy. Only doing one SEO tactic to the max will not give you the SEO results that you want. In fact, most solitary tactics will eventually have your website punished by the search engines if used more aggressivly than other well known and respected SEO Tactics.
SEO is the most continuous and advantageous of online marketing tactics. It can provide long lasting and effectily free traffic to your business long-term but may take a little time and effort to get there. Depending on the level of competion for your desired keywords will determine your level of difficulty, both in timing and financially to a degree, to reach the top for those keywords. But competition does not mean hope is completely loss. There are thousands upon thousands of people out there doing it themselves whom hear about changes to the search engines algorithms a year after they have happened. They are not actually competition to us, they are 100+. The competition begins in the top 100 for your keyword selection and particularly in the top 20 and under. There the change in ranking can be as simple and an article post or a press release being picked up by 200 agenecies. With huge margins, you always go big so you can stay on top which is why you make SEO part of your Marketing Efforts.
On Page Optimization
On Page Optimization includes all of the tactics, tools, and mark-ups that can be used on the individual pages and coding of your personal business website. From the basics like Bold, Italicized, Underlines, Headings, and Address to rich snipplets like reviews, video, and author. On Page Optimization allows you to easily inform the search engines what information on your website is most important and how best to showcase relevant content in search results.
Off Page Optimization
Off Page Optimization includes all of the tactics used to "Link Back" to your website to get more positive "Votes." Think of it like a game of Monopoloy. You want to own more spaces on the board (the internet) so no matter where someone lands, you benefit. Off page optimization in this way, gives you more real estate on the internet increasing the likelihood of customers finding your company information while moving your primary website rank upwards in the search engine results.
Content Marketing is a specialized arena that combines many elements of on page and off page optimization. You can write a unique post to your blog and also syndicate it to other blog and article directories. In this way, you can direct loyal fans to your post on your own website and benefit from readers at 3rd party networks where you have placed your post also. Unique Content is key but it can also benefit you to have your content in multiple places.
Social Media Marketing is normally considered a distinct field of marketing in itself but is also a key factor in Search Engine Optimization. As the social networks continue to merge with the search engines, who has liked or google +1'ed your business is likely to have a huge impact on how their friends see you in the search results.Utilize Social Media
Page Tags: SEO Consulting | Search Engine Optimization | On Page Optimization | Off Page Optimization | Content Marketing | Social Media Marketing