Basics of Marketing Consultation
PKP Marketing Consulting is an Integrated Marketing Consulting and Marketing Technology Firm centralized out of Jackson Mississippi. We don't do simple advertising or general marketing; we are consultants that create custom solutions with unique product mixes to suit your specific needs and solve your business's problems. We specialize in creating unified and strategic marketing systems with a primary focus on integrated web design...
4 Part Marketing Process
The Plan
PKP Marketing Consulting offers an unabridged, 1 hour free marketing consultation. During this marketing consultation, we focus on implementing our 90 day Action Plan. The first 30 minutes is normally dedicated to analysis of current problems and the latter 30 minutes is devoted to compiling a marketing plan that we can begin immediately to correct those problems.
Action
Month 1: Marketing/ Brand Communication- During this first action stage, we begin to create the material that will soon form the basis of your brand and marketing platform. Typical services include integrated web design, logo creation, basic/advanced web analytics, print media design and creation, social media marketing, and strategic marketing planning.
Month 2: Increase Traffic Generation- In Stage 2 the website, logo, and social media marketing platforms have all been created and now it's time to introduce it to the world. Using advanced social media marketing strategies including PPC advertising, custom Facebook page creation, and video marketing we expose your local market to your new brand showcasing your new brand identity. This market entrance or reentry normally includes a special sale to allow former and new customers to witness the increased value and organization of your company.
We also begin to fully target your audience via the major search engines including Google, Yahoo, and Bing. Within the first 15-30 days following your website completion, your website should be indexed into each of these search engine. By placing your company and product in front of customer that are looking for what you offer, we increase your opportunities to make a sale.
Month 3: Improve Sales Funnel- In Stage 3 we normally have enough data collected to determine our most profitable niche market and which of the previously used strategies benefits your business most. At this stage we take a second look at your business to determine if any new or previously unseen problems have arisen and try to prevent any new problems from occurring. Ultimately, we find any leaks in your workflow from customer service and support, call management, sales training, potential legal liabilities, safety controls, storefront setup, and informational gaps to make your staff function like a well oiled machine.
Analyze Results
This is what separates PKP Marketing Consulting from the rest of the competition. We gauge the success of our own marketing and strive to proactively improve it month after month to increase your return on investment.
We allow tracking of virtually all aspects of your marketing verticals. With integrated marketing communication tools and tracking metrics, we can help you optimize both your online and offline marketing communications while often reduces these 3rd party cost by being a bulk retailer to them.
Knowing is half the battle but in marketing and business, it's the only battle you'll ever face. We prepare you for the coming battle.
Improve
Where most people lose with marketing is that they only market in sporadic and random spurts, usually around holidays. Sadly, marketing like anything else becomes better with practice. Though we know how impressive our marketers are, we know that over time your results will improve. As time progress, trends will detail what geographic areas your customers are coming from, what time of day they normally shop, what converts them into sales, etc. With time, your marketing consultant will be able to further decrease your cost per lead increasing your business's return on investment of your marketing. It is advised to make realistic budgeting goals to ensure that your marketing campaigns will not be interrupted so that you, like many of our current happy customers, can see this 4 part process in work.
Page Tags: Marketing Consulting | Strategic Marketing Planning | Integrated Marketing Communication | Social Media Marketing PKP Marketing Consulting | Brand Strategy